PWM Unveils New Brand Identity at WIRE Düsseldorf 2026

Pressure Welding Machines Ltd (PWM) is set to reveal a refreshed brand identity at WIRE Düsseldorf 2026 in April, marking a landmark moment for one of the wire and cable industry’s most established names in cold pressure welding technology.

42 Years of Cold Pressure Welding Expertise

Founded in 1983, PWM has spent over four decades designing and manufacturing high-quality cold pressure welding machines and dies for customers in more than 50 countries. The Düsseldorf reveal coincides with the company’s 42nd anniversary, making it a fitting moment to introduce a brand that reflects both its heritage and its ambitions for the next stage of international growth.

The refreshed identity takes a more contemporary direction while retaining the distinctive elements long associated with the PWM name. It has been developed to better represent the company’s advanced engineering capability, export-led focus, and commitment to building long-term customer partnerships across global markets.

Looking Ahead: The Next Chapter for PWM

Carole Cole, Senior Export Sales Manager at PWM, said: “We are delighted with the new brand and are excited for the next chapter of growth for PWM. Whilst we didn’t want to lose our global recognition and distinctive brand, we wanted to future-proof the company and move to a more contemporary look and feel.”

The rebrand underscores PWM’s continued investment in innovation, technical support, and international expansion as the business looks beyond its fourth decade in the wire welding sector.

Visit PWM at WIRE Düsseldorf 2026

Attendees at WIRE Düsseldorf 2026 will be among the first to see the new brand in person, alongside PWM’s full range of cold pressure welding solutions and technical expertise. PWM can be found at Hall 9, Stand B41.